Five archetypes for a changing world / Benthem Crouwel Architects / in60seconds / 2013

Concept/Storyboard/Video/Animation/Editing by Gaynelle


Project management by in60seconds creative team - Concept/Design/Exhibition by Vandejong Creative Agency - Music by Julian Enequist


Benthem Crouwel Architects is a renown Amsterdam based architectural firm. In 2013 Vandejong Creative Agency asked us to make a video for the exhibition 'Five archetypes for a changing world'. The exhibition featured five buildings that could be considered archetypes of our current society. Public – Stedelijk Museum Amsterdam, Flow – Station Rotterdam Centraal, Vibe – Ziggo dome, Connect – AM3 datacenter

 and Dream – Forum Mittelrhein winkelcentrum. In the video we gave each archetypes it's own look and feel.